Our Mission
We’re on a mission to connect a fragmented health system into a single, unified platform.
Pixel Care breaks down the barriers between patients, providers, and pharmacies to create a unified source of truth where information flows freely, where questions are answered, and treatment is tracked every step of the way.
Complex care regimens are stressful. Pixel Care empowers patients to a new frontier of fully connected care where control is in their hands.
Leadership Team
A visionary third-generation pharmacist, Adam Hait has dedicated his career to revolutionizing fertility pharmacy care. He created Pixel Care’s proprietary technology to seamlessly integrate with fertility practices and specialty pharmacies nationwide. As one of the few certified fertility pharmacists in the United States, Adam brings unparalleled insight into the intersection of clinical care, pharmaceutical support, patient experience, and operational excellence.
Pixel Care represents Adam’s decades-long mission to ensure that every fertility patient receives not just medication, but comprehensive support, expertise, and compassion throughout their journey to parenthood.
After his successful launch of Schraft’s 2.0—a specialty pharmacy licensed in all 50 states—he developed a blueprint for a number of leading fertility benefit platforms. The experience reinforced his vision: that truly integrated pharmaceutical support can empower both patients and providers to achieve extraordinary outcomes.
In Pixel Care, Adam has connected advanced technology solutions with a nationwide network of pharmacists, fertility nurses, patient care coordinators, and specialty pharmacies, all working together to transform fertility healthcare delivery. From proprietary medication management software to the innovative Open the Box® medication teaching program, live injection support, and peer community platforms, every element reflects Adam’s belief that meaningful innovation happens when technology amplifies compassionate care.
Adam is an active member of the American Society for Reproductive Medicine (ASRM), the National Community Pharmacists Association (NCPA), the American Pharmacists Association (APhA), and the Garden State Pharmacy Owners (GSPO).
An accomplished healthcare technology entrepreneur and fertility innovation leader with a proven track record of launching and scaling transformative fertility care delivery platforms, Bill brings expertise in enterprise development, strategic partnerships, and operational excellence to Pixel Care.
As the founder of two groundbreaking fertility technology companies—Conceivable Life Sciences Inc. and TMRW Life Sciences Inc.—Bill led teams that fundamentally streamlined IVF practices and enhanced patient outcomes. He co-invented the world’s first automated robotic storage platform for vitrified embryos and oocytes, utilizing RFID technology to ensure cell safety and specimen transfer accuracy.
Throughout his career, Bill has excelled at assembling high-performing teams, cultivating strategic partnerships, and scaling businesses that deliver meaningful impact. He now leads Pixel Care’s strategic growth and expansion.
The most compelling stories don’t just inform—they make people feel seen, supported, and inspired. That’s why Pixel Care’s patient experience is led by Alicia Clemens, an award-winning media and marketing executive whose storytelling expertise spans iconic entertainment journalism brands, healthcare industry issues, hospital best practices and customer service, nonprofits, and high-tech start-ups. She has transformed how organizations connect with audiences and translates complex information into emotionally resonant narratives that drive engagement, trust, and lasting impact.
As a leader in People Magazine’s global newsroom, Alicia has directed editorial strategy, investigated and reported on clinical trials, health care innovators and fertility treatment breakthroughs, built multi-platform franchises, and served as Executive Producer and story consultant on multiple television series hallmarked by emotional and empathetic storytelling. Her work has generated new revenue streams, established best practices in breaking news and digital storytelling, and reached millions through successful communication and content campaigns.
Alicia works to ensure each Pixel Care patient and partner feels supported and understands they’re not just using a service but becoming part of a community built with compassion and empathy.
Amy Ben-David is a dynamic healthcare strategist with a proven record of building strong partnerships, driving growth in complex healthcare environments, and creating new business opportunities. At Pixel Care, she leads efforts to expand and strengthen industry collaborations and support specialty pharmacy integrations that enhance patient care and operational efficiency.
With more than 20 years of experience in the pharmaceutical and healthcare industries, Amy has helped improve patient access and care delivery across the fertility and broader healthcare landscape. Her background spans sales, medical communications, marketing, and partnership strategy—where her talent for identifying opportunities, fostering relationships, and driving growth has consistently led to lasting impact.
Amy’s consultative approach focuses on understanding the unique challenges fertility practices and industry partners face and showing how integrated solutions can simplify workflows, strengthen partnerships, and improve patient outcomes. Her passion for health and wellness, supported by advanced training through The School of Applied Functional Medicine and Abbott Laboratories’ corporate sales program, makes her uniquely equipped to support Pixel Care’s partners, clinics, and patients.
A values-driven Human Resources professional with over a decade of progressive experience shaping and scaling HR functions across medical device, technology, multinational manufacturing, and hospitality, Alex Harvey is Pixel Care’s Director of Human Resources.
Alex brings proven expertise across the full HR spectrum—talent acquisition, performance management, organizational design, compensation and benefits, compliance, and cultural transformation—with deep fluency in navigating multinational employment law in the U.S., Canada, and Latin America. Her ability to build agile, compliant, and future-ready HR infrastructures drives performance, engagement, and operational excellence.
At Pixel Care, Alex leads initiatives to align people strategy with the company’s rapid business expansion, ensuring that as the organization scales its proprietary technology platform and nationwide presence, every HR touchpoint reflects our commitment to excellence, innovation, and employee development.
The values that drive us to achieve more:
Our roots are in traditional pharmacy care, where personal interactions and relationships matter, and we bring warmth and sincerity to all relationships, both internal and external.
We will never settle. We believe in pushing the limits of what’s possible to serve our patients better.
With 100+ years of combined experience, our professionals are confident in making your experience and journey easier.
Our professionals are here to share their experience and help create an empowered, safe and successful patient care journey.
We’re allies for our patients, providers, and pharmacy partners. Our supportive nature fosters honest, warm, and meaningful relationships.
We are committed to openness, trust and clarity in all aspects of patient care and business.
Join the Pixel Care Team
If you want to make a positive impact on patient care, we’d love to talk.
Partnership Opportunities
It’s not just about improving efficiency and reducing costs, it’s about creating a healthier and happier experience for your patients. Developed by fertility experts and backed by state-of-the-art technology, we believe Pixel is the future of connected care. We want you to be part of it.